Call tracking integration
LineGuard is the failover destination when the client line is busy or unanswered. Works with CallRail, CallTrackingMetrics, WhatConverts, and Telnyx/VoIP — remote setup with your phone system anywhere in the world.
Flow: Paid click (gclid/UTM) → Tracking number → Client line (busy) → LineGuard overflow → Callback card with full attribution
CallRail setup
- Tracking number per campaign or client pool
- Forward to client main reception line
- If busy or no answer: forward to LineGuard overflow DID
- Match
utm_campaignon LP URLs to CallRail source names - Test: verify gclid appears on callback card
Captured on every callback card
| Field | Source |
|---|---|
| Name, reason, urgency | Structured intake |
| utm_campaign / utm_source / utm_medium | LP URL |
| gclid | Google Ads click |
| ref | Agency or partner code |
| Channel | phone or sms |
| After-hours flag | Time of capture |
Integration test procedure (sign-off)
1Click test adAppend utm + gclid
2Call tracking #While main busy
3Complete intakeOn overflow
4Verify cardUTM + gclid + ref
Pass: All attribution fields on callback card within 60 seconds of call end.
MVP vs Phase 2
| MVP (launch) | Phase 2 |
|---|---|
| Manual UTM on LP links | Web widget auto-capture |
| CSV monthly report | Agency dashboard login |
| VoIP/Telnyx failover | Native CallRail webhook |
| Email callback list | HubSpot / Zoho export |